The Coffee Value Chain

The Coffee Value Chain

Understanding what makes coffee great comes from understanding where our coffee comes from and how it goes through the value chain. The value chain of coffee trees to cup goes through these 5 essential steps:

Coffee Production
Planting and harvesting coffee
Processing
Drying and removing the seed from the fruit
Trade
Selling of beans from farmers to roasters
Roasting
Transforming green coffee into flavorful coffee
Marketing
Selling directly to consumers