The Coffee Value Chain
The Coffee Value Chain
Understanding what makes coffee great comes from knowing where our coffee comes from and how it goes through the value chain. The value chain—from coffee trees to cup—goes through these 5 essential steps:
Coffee Production
Planting and harvesting coffee
Planting and harvesting coffee
Processing
Drying and removing the seed from the coffee fruit
Drying and removing the seed from the coffee fruit
Trading
Selling of beans from farmers to roasters
Selling of beans from farmers to roasters
Roasting
Transforming green coffee beans into flavorful coffee
Transforming green coffee beans into flavorful coffee
Marketing
Selling directly to consumers
Selling directly to consumers